Optomizing your click through rate.

For some time now I have followed the pack in choosing the layout of my sites. A three column design with site navigation on the left, content in the middle, and links on the right. The right hand column was reserved for my pay-per-click advertising.

Old pay-per-click ad layout.  3 columns with ads on the right

I use Google Adsense pay-per-click ads as my right hand column. I was hoping this would give the visitor who did not find what they were looking for on my pages an alternative. Google does a good job of supplying ads that are relevant to your site.

 When do you leave well enough alone?

I have been taking up way too much time on site design and not enough time on content.

I really think I have some sort of a design disorder. I have recurring dreams about the layout of my site, and wake up in a cold sweat. Very disturbing if you ask me.

I can’t stop making small changes to the look of my blog. I spend hours trying to make little boxes behave the way I want them, get the font just right and don’t even get me started on the whole choosing the right colors thing.

 Designing your Site

pencils 1

Will you build your own site, or use a template?

Your web site is the most important part of running an on line business. Your site is really your store front, and a visitors first impression of your company.

Now it is time to create your web site. Don’t get discouraged, it is not as hard as it sounds.
Using templates and pre-formated affiliate links make this mainly a cut and paste job.

 





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